# 100 Ways to Create a Great Ad

Canonical: https://www.bookquiver.com/a-b-saddlewick/100-ways-to-create-a-great-ad/9781780671680

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- Book: [100 Ways to Create a Great Ad](https://www.bookquiver.com/a-b-saddlewick/100-ways-to-create-a-great-ad) ([100 Ways to Create a Great Ad.md](https://www.bookquiver.com/a-b-saddlewick/100-ways-to-create-a-great-ad.md))
- Authors: [A. B. Saddlewick](https://www.bookquiver.com/a-b-saddlewick)
- Publisher: lkp_orion
- ISBN: 978-17-8067-168-0
- Pages: 1
- Published: 2014-08-11
- Language: en_GB
- Binding: Softcover

## Description

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.