# 100 Ways to Create a Great Ad

Canonical: https://www.bookquiver.com/a-b-saddlewick/100-ways-to-create-a-great-ad/9781780678870

![100 Ways to Create a Great Ad](https://quivercdn.com/covers/lkp-orion/tim-collins/100-ways-to-create-a-great-ad_978-17-8067-887-0.jpg?v=2026-05-10%2003%3A01%3A09)

- Book: [100 Ways to Create a Great Ad](https://www.bookquiver.com/a-b-saddlewick/100-ways-to-create-a-great-ad) ([100 Ways to Create a Great Ad.md](https://www.bookquiver.com/a-b-saddlewick/100-ways-to-create-a-great-ad.md))
- Authors: [A. B. Saddlewick](https://www.bookquiver.com/a-b-saddlewick)
- Publisher: lkp_orion
- Medium: ebook
- ISBN: 978-17-8067-887-0
- Published: 2014-08-11
- Language: en_GB
- Binding: E-book

## Description

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the " Reveal" and the " Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.