# Users, Not Customers

Canonical: https://www.bookquiver.com/aaron-shapiro/users-not-customers/9781591846314

![Users, Not Customers](https://quivercdn.com/covers/portfolio/aaron-shapiro/users-not-customers_978-15-9184-631-4.jpg?v=2026-06-14%2018%3A52%3A35)

- Book: [Users, Not Customers](https://www.bookquiver.com/aaron-shapiro/users-not-customers) ([Users, Not Customers.md](https://www.bookquiver.com/aaron-shapiro/users-not-customers.md))
- Authors: [Aaron Shapiro](https://www.bookquiver.com/aaron-shapiro)
- Publisher: portfolio
- ISBN: 978-15-9184-631-4
- Pages: 256
- Published: 2013-07-30
- Language: en_US
- Binding: Softcover

## Description

If you still think “the customer is king,” you’re falling behind. Today’s most powerful growth engine is users—people who interact with a company through digital media and...