# Dreamers and Unicorns

Canonical: https://www.bookquiver.com/abhijit-bhaduri/dreamers-and-unicorns

![Dreamers and Unicorns](https://quivercdn.com/covers/india-penguin/abhijit-bhaduri/dreamers-and-unicorns_978-01-4345-934-7.jpg?v=2026-08-06%2021%3A30%3A42)

- Authors: [Abhijit Bhaduri](https://www.bookquiver.com/abhijit-bhaduri)
- Language: en_IN
- Published: 2023-01-01

## Description

Which description fits your organisation? DREAMERS: Most Dreamers or early-stage startups, know how to build products, not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint. UNICORNS: Three curses the Unicorns have to watch for-a narcissistic leader, a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers. MARKET SHAPERS: A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities. INCUMBENTS: Many Incumbents were once Market Shapers and Unicorns. The leaders don’t know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore. Packed with ideas and innovations, this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership, talent and culture are the new drivers of growth whether you are a Dreamer, a Unicorn, a Market Shaper or an Incumbent.

## Editions

### Dreamers and Unicorns

- Publisher: india_penguin
- ISBN: 978-01-4345-934-7
- Pages: 512
- Published: 2023-01-01
- Language: en_IN