# Viral Loop

Canonical: https://www.bookquiver.com/adam-penenberg/viral-loop

![Viral Loop](https://quivercdn.com/covers/sceptre/adam-penenberg/viral-loop_978-03-4091-869-2.jpg?v=2026-05-16%2010%3A44%3A28)

- Authors: [Adam Penenberg](https://www.bookquiver.com/adam-penenberg)
- Language: en_GB
- Published: 2010-01-07

## Description

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

## Editions

### Viral Loop

- Publisher: sceptre
- ISBN: 978-03-4091-869-2
- Pages: 1
- Published: 2010-08-19
- Language: en_GB

### Viral Loop

- Publisher: sceptre
- Medium: ebook
- ISBN: 978-18-4894-524-1
- Published: 2010-01-07
- Language: en_GB