{
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  "formats": "Every page has two versions with the same data: JSON (the page address + .json) and markdown (the page address + .md). Append .json or .md to any `url` in this document.",
  "title": "The Fall of Advertising and the Rise of PR",
  "subtitle": null,
  "slug": "the-fall-of-advertising-and-the-rise-of-pr",
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  "authors": [
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  "description": "World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in \" The Public Relations Era,\" dramatizing the dominance of PR over advertising.",
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      "url": "https://www.bookquiver.com/al-ries/the-fall-of-advertising-and-the-rise-of-pr/9780060081997",
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