# Wordcraft

Canonical: https://www.bookquiver.com/alex-frankel/wordcraft

![Wordcraft](https://quivercdn.com/covers/crown-currency/alex-frankel/wordcraft_978-14-0005-105-2.jpg?v=2026-06-21%2002%3A35%3A33)

- Authors: [Alex Frankel](https://www.bookquiver.com/alex-frankel)
- Language: en_US
- Published: 2005-03-22

## Description

In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and...

## Editions

### Wordcraft

- Publisher: crown_currency
- ISBN: 978-14-0005-105-2
- Pages: 256
- Published: 2005-03-22
- Language: en_US