# When It Clicks

Canonical: https://www.bookquiver.com/amitabh-pandey/when-it-clicks/9781529023220

![When It Clicks](https://quivercdn.com/covers/pan-macmillan-india/amitabh-pandey/when-it-clicks_978-15-2902-322-0.jpg?v=2026-05-21%2014%3A45%3A01)

- Book: [When It Clicks](https://www.bookquiver.com/amitabh-pandey/when-it-clicks) ([When It Clicks.md](https://www.bookquiver.com/amitabh-pandey/when-it-clicks.md))
- Authors: [Amitabh Pandey](https://www.bookquiver.com/amitabh-pandey)
- Publisher: pan_macmillan_india
- ISBN: 978-15-2902-322-0
- Pages: 100
- Published: 2019-01-10
- Language: en_GB
- Binding: Softcover

## Description

Lucid and engaging, When It Clicks is an essential record of India’s e-commerce history and the myriad lessons it has to offer, both about and beyond commerce.