# Tap

Canonical: https://www.bookquiver.com/anindya-ghose/tap/9780262536059

![Tap](https://quivercdn.com/covers/the-mit-press/anindya-ghose/tap_978-02-6253-605-9.jpg?v=2026-06-09%2017%3A04%3A00)

- Book: [Tap](https://www.bookquiver.com/anindya-ghose/tap) ([Tap.md](https://www.bookquiver.com/anindya-ghose/tap.md))
- Authors: [Anindya Ghose](https://www.bookquiver.com/anindya-ghose)
- Publisher: the_mit_press
- ISBN: 978-02-6253-605-9
- Pages: 240
- Published: 2018-09-11
- Language: en_US
- Binding: Softcover

## Description

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by...