# The Classical Marketing Book

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- Book: [The Classical Marketing Book](https://www.bookquiver.com/anthony-tasgal/the-classical-marketing-book) ([The Classical Marketing Book.md](https://www.bookquiver.com/anthony-tasgal/the-classical-marketing-book.md))
- Authors: [Anthony Tasgal](https://www.bookquiver.com/anthony-tasgal)
- Publisher: Lid
- ISBN: 978-19-1595-178-6
- Pages: 192
- Published: 2025-09-04
- Language: en_US
- Binding: Softcover

## Description

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why " author" comes from the same Latin word as " authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.