# One Insane Idea

Canonical: https://www.bookquiver.com/apoorv-singhal/one-insane-idea/9780143478614

![One Insane Idea](https://quivercdn.com/covers/penguin-business/apoorv-singhal/one-insane-idea_978-01-4347-861-4-65debf81.jpg?v=2026-08-26%2004%3A00%3A34)

- Book: [One Insane Idea](https://www.bookquiver.com/apoorv-singhal/one-insane-idea) ([One Insane Idea.md](https://www.bookquiver.com/apoorv-singhal/one-insane-idea.md))
- Authors: [Apoorv Singhal](https://www.bookquiver.com/apoorv-singhal)
- Publisher: penguin_business
- ISBN: 978-01-4347-861-4
- Pages: 300
- Published: 2026-02-01
- Language: en_IN
- Binding: Hardcover

## Description

How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.