# Go

Canonical: https://www.bookquiver.com/barbara-cassani/go/9780751535600

![Go](https://quivercdn.com/covers/sphere/barbara-cassani/go_978-07-5153-560-0.jpg?v=2026-05-19%2008%3A31%3A23)

- Book: [Go](https://www.bookquiver.com/barbara-cassani/go) ([Go.md](https://www.bookquiver.com/barbara-cassani/go.md))
- Authors: [Barbara Cassani](https://www.bookquiver.com/barbara-cassani)
- Publisher: Sphere
- ISBN: 978-07-5153-560-0
- Pages: 1
- Published: 2005-12-01
- Language: en_GB
- Binding: Softcover

## Description

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with £25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid £110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing £374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.