# Mastering the New Media Landscape

Canonical: https://www.bookquiver.com/barbara-cave-henricks/mastering-the-new-media-landscape/9781626565807

![Mastering the New Media Landscape](https://quivercdn.com/covers/berrett-koehler-publishers/barbara-cave-henricks/mastering-the-new-media-landscape_978-16-2656-580-7.jpg?v=2026-06-11%2019%3A41%3A08)

- Book: [Mastering the New Media Landscape](https://www.bookquiver.com/barbara-cave-henricks/mastering-the-new-media-landscape) ([Mastering the New Media Landscape.md](https://www.bookquiver.com/barbara-cave-henricks/mastering-the-new-media-landscape.md))
- Authors: [Barbara Cave Henricks](https://www.bookquiver.com/barbara-cave-henricks), [Rusty Shelton](https://www.bookquiver.com/rusty-shelton)
- Publisher: berrett_koehler_publishers
- ISBN: 978-16-2656-580-7
- Pages: 192
- Published: 2016-03-07
- Language: en_US
- Binding: Softcover

## Description

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet...