# Hunch

Canonical: https://www.bookquiver.com/bernadette-jiwa/hunch

![Hunch](https://quivercdn.com/covers/penguin/bernadette-jiwa/hunch_978-02-4198-022-4.jpg?v=2026-04-25%2017%3A10%3A30)

- Authors: [Bernadette Jiwa](https://www.bookquiver.com/bernadette-jiwa)
- Language: en_GB
- Published: 2017-06-01

## Description

What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight. In Hunch , bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.

## Editions

### Hunch

- Publisher: portfolio
- Medium: ebook
- ISBN: 978-07-3521-413-2
- Published: 2017-06-06
- Language: en_US

### Hunch

- Publisher: Penguin
- Medium: audio
- Length: 3 h 53 min
- Narrated by: Bernadette Jiwa
- ISBN: 978-02-4198-022-4
- Published: 2017-06-01
- Language: en_GB

### Hunch

- Publisher: Penguin
- ISBN: 978-02-4129-096-5
- Pages: 176
- Published: 2017-06-01
- Language: en_GB

### Hunch

- Publisher: Penguin
- Medium: ebook
- ISBN: 978-02-4197-915-0
- Published: 2017-06-01
- Language: en_GB