# Hunch

Canonical: https://www.bookquiver.com/bernadette-jiwa/hunch/9780241290965

![Hunch](https://quivercdn.com/covers/penguin/bernadette-jiwa/hunch_978-02-4129-096-5.jpg?v=2026-04-24%2012%3A31%3A14)

- Book: [Hunch](https://www.bookquiver.com/bernadette-jiwa/hunch) ([Hunch.md](https://www.bookquiver.com/bernadette-jiwa/hunch.md))
- Authors: [Bernadette Jiwa](https://www.bookquiver.com/bernadette-jiwa)
- Publisher: Penguin
- ISBN: 978-02-4129-096-5
- Pages: 176
- Published: 2017-06-01
- Language: en_GB
- Binding: Softcover

## Description

What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight. In Hunch , bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.