# Breakthrough Branding

Canonical: https://www.bookquiver.com/catherine-kaputa/breakthrough-branding

![Breakthrough Branding](https://quivercdn.com/covers/john-murray-business/catherine-kaputa/breakthrough-branding_978-18-5788-581-1.jpg?v=2026-05-15%2019%3A21%3A08)

- Authors: [Catherine Kaputa](https://www.bookquiver.com/catherine-kaputa)
- Language: en_GB
- Published: 2012-06-07

## Description

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

## Editions

### Breakthrough Branding

- Publisher: john_murray_business
- ISBN: 978-18-5788-581-1
- Pages: 1
- Published: 2012-06-16
- Language: en_GB

### Breakthrough Branding

- Publisher: john_murray_business
- Medium: ebook
- ISBN: 978-14-7364-354-3
- Published: 2012-06-07
- Language: en_GB