# The Small Business Start-up Workbook

Canonical: https://www.bookquiver.com/cheryl-rickman/the-small-business-start-up-workbook/9781848034785

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- Book: [The Small Business Start-up Workbook](https://www.bookquiver.com/cheryl-rickman/the-small-business-start-up-workbook) ([The Small Business Start-up Workbook.md](https://www.bookquiver.com/cheryl-rickman/the-small-business-start-up-workbook.md))
- Authors: [Cheryl Rickman](https://www.bookquiver.com/cheryl-rickman), [Anita Roddick](https://www.bookquiver.com/anita-roddick)
- Publisher: how_to_books
- Medium: ebook
- ISBN: 978-18-4803-478-5
- Published: 2005-05-27
- Language: en_GB
- Binding: E-book

## Description

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan " the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.