# Amazing Decisions

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![Amazing Decisions](https://quivercdn.com/covers/hill-wang/dan-ariely/amazing-decisions_978-03-7453-674-9-58e6efb2.webp?v=2026-10-25%2003%3A38%3A22)

- Authors: [Dan Ariely](https://www.bookquiver.com/dan-ariely)
- Language: en_US
- Published: 2019-07-23
- Genres: Fiction: literary and general non-genre, Graphic novel / Comic book / Manga: styles / traditions

## Description

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author's groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective-informed by behavioral economics, neuroscience, and psychology-comes alive in the graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping-and often contradictory-sets of norms: social norms and market norms. These norms inform our thinking in ways we often don't notice, just as Adam is shadowed by the " market fairy" and the " social fairy," each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

## Editions

### Amazing Decisions

- Publisher: Hill & Wang
- ISBN: 978-03-7453-674-9
- Pages: 224
- Published: 2019-07-23
- Language: en_US