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  "title": "The Pop-up Pitch",
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  "first_published": "2021-12-09",
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      "heading": "The Arts"
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      "heading": "Photography and photographs"
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  "description": "The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.",
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      "title": "The Pop-up Pitch",
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      "isbn": "978-15-4177-451-3",
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