# The Pop-up Pitch

Canonical: https://www.bookquiver.com/dan-roam/the-pop-up-pitch/9781541774513

JSON version (same data): https://www.bookquiver.com/dan-roam/the-pop-up-pitch/9781541774513.json

![The Pop-up Pitch](https://quivercdn.com/covers/publicaffairs/dan-roam/the-pop-up-pitch_978-15-4177-451-3.jpg?v=2026-05-09%2014%3A10%3A13)

- Book: [The Pop-up Pitch](https://www.bookquiver.com/dan-roam/the-pop-up-pitch) ([The Pop-up Pitch.md](https://www.bookquiver.com/dan-roam/the-pop-up-pitch.md))
- Authors: [Dan Roam](https://www.bookquiver.com/dan-roam)
- Publisher: publicaffairs
- ISBN: 978-15-4177-451-3
- Published: 2021-12-09
- Language: en_GB
- Binding: Hardcover

## Description

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.