# Grapevine

Canonical: https://www.bookquiver.com/dave-balter/grapevine/9781101216484

![Grapevine](https://quivercdn.com/covers/portfolio/dave-balter/grapevine_978-11-0121-648-4.jpg?v=2026-06-21%2007%3A28%3A51)

- Book: [Grapevine](https://www.bookquiver.com/dave-balter/grapevine) ([Grapevine.md](https://www.bookquiver.com/dave-balter/grapevine.md))
- Authors: [Dave Balter](https://www.bookquiver.com/dave-balter)
- Publisher: portfolio
- Medium: ebook
- ISBN: 978-11-0121-648-4
- Published: 2005-11-03
- Language: en_US
- Binding: E-book

## Description

Word of mouth is an amazingly powerful force — but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising....