# Design to Grow

Canonical: https://www.bookquiver.com/david-butler/design-to-grow/9780241198384

![Design to Grow](https://quivercdn.com/covers/penguin/david-butler/design-to-grow_978-02-4119-838-4.jpg?v=2026-04-24%2011%3A19%3A17)

- Book: [Design to Grow](https://www.bookquiver.com/david-butler/design-to-grow) ([Design to Grow.md](https://www.bookquiver.com/david-butler/design-to-grow.md))
- Authors: [David Butler](https://www.bookquiver.com/david-butler), [Linda Tischler](https://www.bookquiver.com/linda-tischler)
- Publisher: Penguin
- ISBN: 978-02-4119-838-4
- Pages: 256
- Published: 2016-02-04
- Language: en_GB
- Binding: Softcover

## Description

Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with. In Design to Grow , Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.