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  "title": "Advertising Headlines That Make You Rich",
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      "name": "David J Garfinkel",
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  "description": "IN MARKETING What is the main difference between \"\" pathetic\"\" and \"\" profitable?\"\" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it''s a website, Yellow Pages ad, sales letter, postcard, marketing brochure, or newspaper or magazine ad, the right advertising headline attracts, persuades, and retains the most loyal and valuable customers. It''s true, a great headline makes all the difference. It’s been proven over and over that just by changing a headline, one can increase an ad''s profitability by two, three, even five times. Advertising Headlines that Make You Rich is the world''s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers’ businesses—the kind of headlines that produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.",
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      "title": "Advertising Headlines That Make You Rich",
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