# Be Your Own Brand

Canonical: https://www.bookquiver.com/david-mcnally/be-your-own-brand/9781605098104

![Be Your Own Brand](https://quivercdn.com/covers/berrett-koehler-publishers/david-mcnally/be-your-own-brand_978-16-0509-810-4.jpg?v=2026-06-17%2006%3A54%3A47)

- Book: [Be Your Own Brand](https://www.bookquiver.com/david-mcnally/be-your-own-brand) ([Be Your Own Brand.md](https://www.bookquiver.com/david-mcnally/be-your-own-brand.md))
- Authors: [David McNally](https://www.bookquiver.com/david-mcnally)
- Publisher: berrett_koehler_publishers
- ISBN: 978-16-0509-810-4
- Pages: 168
- Published: 2011-01-03
- Language: en_US
- Binding: Softcover

## Description

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of...