# The Culting of Brands

Canonical: https://www.bookquiver.com/douglas-atkin/the-culting-of-brands

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- Authors: [Douglas Atkin](https://www.bookquiver.com/douglas-atkin)
- Language: en_US
- Published: 2005-05-31

## Description

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality, they all fulfill the main definition of...

## Editions

### The Culting of Brands

- Publisher: portfolio
- ISBN: 978-15-9184-096-1
- Pages: 256
- Published: 2005-05-31
- Language: en_US