# Buy Now

Canonical: https://www.bookquiver.com/emily-west/buy-now/9780262543309

![Buy Now](https://quivercdn.com/covers/the-mit-press/emily-west/buy-now_978-02-6254-330-9.jpg?v=2026-06-03%2023%3A01%3A38)

- Book: [Buy Now](https://www.bookquiver.com/emily-west/buy-now) ([Buy Now.md](https://www.bookquiver.com/emily-west/buy-now.md))
- Authors: [Emily West](https://www.bookquiver.com/emily-west)
- Publisher: the_mit_press
- ISBN: 978-02-6254-330-9
- Pages: 328
- Published: 2022-02-22
- Language: en_US
- Binding: Softcover

## Description

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we...