# Customer Portfolio Management

Canonical: https://www.bookquiver.com/fred-selnes/customer-portfolio-management

![Customer Portfolio Management](https://quivercdn.com/covers/the-mit-press/fred-selnes/customer-portfolio-management_978-02-6204-962-7.jpg?v=2026-05-27%2022%3A54%3A26)

- Authors: [Fred Selnes](https://www.bookquiver.com/fred-selnes), [Michael Johns](https://www.bookquiver.com/mike-johnson)
- Language: en_US
- Published: 2025-03-18

## Description

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a...

## Editions

### Customer Portfolio Management

- Publisher: the_mit_press
- ISBN: 978-02-6204-962-7
- Pages: 144
- Published: 2025-03-18
- Language: en_US