# New Ideas About New Ideas

Canonical: https://www.bookquiver.com/g-patton-wright/new-ideas-about-new-ideas/9780738207803

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- Book: [New Ideas About New Ideas](https://www.bookquiver.com/g-patton-wright/new-ideas-about-new-ideas) ([New Ideas About New Ideas.md](https://www.bookquiver.com/g-patton-wright/new-ideas-about-new-ideas.md))
- Authors: [G. Patton Wright](https://www.bookquiver.com/g-patton-wright), [Shira White](https://www.bookquiver.com/shira-white)
- Publisher: basic_books
- ISBN: 978-07-3820-780-3
- Pages: 1
- Published: 2002-12-18
- Language: en_GB
- Binding: Softcover

## Description

In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.