# The Art of Woo

Canonical: https://www.bookquiver.com/g-richard-shell/the-art-of-woo/9780143114048

![The Art of Woo](https://quivercdn.com/covers/penguin-books/g-richard-shell/the-art-of-woo_978-01-4311-404-8.jpg?v=2026-06-19%2020%3A12%3A05)

- Book: [The Art of Woo](https://www.bookquiver.com/g-richard-shell/the-art-of-woo) ([The Art of Woo.md](https://www.bookquiver.com/g-richard-shell/the-art-of-woo.md))
- Authors: [G. Richard Shell](https://www.bookquiver.com/g-richard-shell), [Mario Moussa](https://www.bookquiver.com/mario-moussa)
- Publisher: penguin_books
- ISBN: 978-01-4311-404-8
- Pages: 320
- Published: 2008-12-30
- Language: en_US
- Binding: Softcover

## Description

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations....