# Traction

Canonical: https://www.bookquiver.com/gabriel-weinberg/traction/9781591848363

![Traction](https://quivercdn.com/covers/portfolio/gabriel-weinberg/traction_978-15-9184-836-3.jpg?v=2026-06-12%2018%3A46%3A24)

- Book: [Traction](https://www.bookquiver.com/gabriel-weinberg/traction) ([Traction.md](https://www.bookquiver.com/gabriel-weinberg/traction.md))
- Authors: [Gabriel Weinberg](https://www.bookquiver.com/gabriel-weinberg), [Justin Mares](https://www.bookquiver.com/justin-mares)
- Publisher: portfolio
- ISBN: 978-15-9184-836-3
- Pages: 240
- Published: 2015-10-06
- Language: en_US
- Binding: Hardcover

## Description

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with...