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  "title": "Εισαγωγή στο μάρκετινγκ",
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  "original_title": "Principles of Marketing",
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  "description": "Η συγκεκριμένη έκδοση ικανοποιεί το αίτημα της ελληνικής επιχειρηματικής και ακαδημαϊκής κοινότητας για ένα σύγχρονο και συγχρόνως εμπλουτισμένο με πρακτικές εφαρμογές βιβλίο, ως πηγή χρήσιμης και αναξάντλητης γνώσης, για όλους όσους ασχολούνται ακαδημαϊκά, ερευνητικά αλλά και στην πράξη με θέματα επιχειρησιακής στρατηγικής και μάρκετινγκ... (Από την παρουσίαση στο οπισθόφυλλο του βιβλίου)",
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    {
      "title": "Εισαγωγή στο μάρκετινγκ",
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      "url": "https://www.bookquiver.com/gary-armstrong/el/eisagogi-sto-marketingk/9786182041604",
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      "translators": [],
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      "title": "Marketing. Podręcznik europejski",
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