# Who

Canonical: https://www.bookquiver.com/geoff-smart/who/9780345504197

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![Who](https://quivercdn.com/covers/ballantine-books/geoff-smart/who_978-03-4550-419-7.jpg?v=2026-06-19%2016%3A25%3A06)

- Book: [Who](https://www.bookquiver.com/geoff-smart/who) ([Who.md](https://www.bookquiver.com/geoff-smart/who.md))
- Authors: [Geoff Smart](https://www.bookquiver.com/geoff-smart), [Randy Street](https://www.bookquiver.com/randy-street)
- Publisher: Ballantine Books
- ISBN: 978-03-4550-419-7
- Pages: 208
- Published: 2008-09-30
- Language: en_US
- Binding: Hardcover

## Description

In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”:...