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  "title": "Selling Today: Partnering to Create Value, Global Edition",
  "subtitle": null,
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  "isbn": "978-12-9245-863-2",
  "pages": 544,
  "published": "2024-09-23",
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  "description": "Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of learn by doing materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.",
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    "title": "Selling Today: Partnering to Create Value, Global Edition",
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      "name": "Gerald S Manning",
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