{
  "type": "edition",
  "site": {
    "name": "The Book Quiver",
    "language": "en-US",
    "url": "https://www.bookquiver.com"
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  "formats": "Every page has two versions with the same data: JSON (the page address + .json) and markdown (the page address + .md). Append .json or .md to any `url` in this document.",
  "title": "Beyond Ethical Consumption",
  "subtitle": null,
  "url": "https://www.bookquiver.com/gianluigi-guido/beyond-ethical-consumption/9783034321037",
  "publisher": "Peter Lang",
  "publisher_series": [],
  "translators": [],
  "medium": "paper",
  "duration_seconds": null,
  "narrators": [],
  "illustrators": [],
  "cover_artists": [],
  "isbn": "978-30-3432-103-7",
  "pages": null,
  "published": "2016-03-07",
  "language": "en_US",
  "cover": "https://quivercdn.com/covers/peter-lang/gianluigi-guido/beyond-ethical-consumption_978-30-3432-103-7-59b18ab3.webp?v=2026-11-11%2006%3A27%3A27",
  "json": "https://www.bookquiver.com/gianluigi-guido/beyond-ethical-consumption/9783034321037.json",
  "markdown": "https://www.bookquiver.com/gianluigi-guido/beyond-ethical-consumption/9783034321037.md",
  "binding": "Softcover",
  "description": "This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.",
  "book": {
    "title": "Beyond Ethical Consumption",
    "slug": "beyond-ethical-consumption",
    "url": "https://www.bookquiver.com/gianluigi-guido/beyond-ethical-consumption"
  },
  "authors": [
    {
      "name": "Gianluigi Guido",
      "slug": "gianluigi-guido",
      "url": "https://www.bookquiver.com/gianluigi-guido"
    }
  ]
}