# Emotion by Design

Canonical: https://www.bookquiver.com/greg-hoffman/emotion-by-design/9781847943569

![Emotion by Design](https://quivercdn.com/covers/penguin/greg-hoffman/emotion-by-design_978-18-4794-356-9-825570d1.jpg?v=2026-09-20%2004%3A10%3A36)

- Book: [Emotion by Design](https://www.bookquiver.com/greg-hoffman/emotion-by-design) ([Emotion by Design.md](https://www.bookquiver.com/greg-hoffman/emotion-by-design.md))
- Authors: [Greg Hoffman](https://www.bookquiver.com/greg-hoffman)
- Publisher: Penguin
- ISBN: 978-18-4794-356-9
- Pages: 304
- Published: 2023-01-05
- Language: en_GB
- Binding: Softcover

## Description

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire - How did Nike go from being a small sneaker brand to the world's most revered company? - Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? - And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy