# Formulas for Now

Canonical: https://www.bookquiver.com/hans-ulrich-obrist/formulas-for-now/9780500238509

![Formulas for Now](https://quivercdn.com/covers/thames-and-hudson/hans-ulrich-obrist/formulas-for-now_978-05-0023-850-9.jpg?v=2026-07-14%2015%3A53%3A13)

- Book: [Formulas for Now](https://www.bookquiver.com/hans-ulrich-obrist/formulas-for-now) ([Formulas for Now.md](https://www.bookquiver.com/hans-ulrich-obrist/formulas-for-now.md))
- Authors: [Hans Ulrich Obrist](https://www.bookquiver.com/hans-ulrich-obrist)
- Publisher: thames_and_hudson
- ISBN: 978-05-0023-850-9
- Pages: 160
- Published: 2008-09-01
- Language: en_GB
- Binding: Hardcover

## Description

Imagine if the whole of life were reducible to a single formula. The results are not just unexpected but as wild, as weird and as wonderful as life itself. Many of the most creative and original minds of our time - more than a hundred from the worlds of art, science, mathematics, architecture, design, performance, literature and sociology - give us their personal and enterprising, or visionary, or inventive, or novel, or just deliriously delectable, formulas for contemporary life. Damien Hirst's colour wheel; 'sex x technology = the future' by J. G. Ballard; Gilbert & George's injuction to ban religion; a distillation of Darwinian theory from Richard Dawkins; Olafur Eliasson's x and y axis; Peter Saville's sketched diagrams; Louise Bourgeois's conviction that there is no logic in love.. Look here for some novel answers (and many new questions and possibilites) in a book of 100% addictive allure.