{
  "type": "edition",
  "site": {
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  "formats": "Every page has two versions with the same data: JSON (the page address + .json) and markdown (the page address + .md). Append .json or .md to any `url` in this document.",
  "title": "Selling The Invisible",
  "subtitle": null,
  "url": "https://www.bookquiver.com/harry-beckwith/selling-the-invisible/9780446672313",
  "publisher": "Grand Central Publishing",
  "translators": [],
  "medium": "paper",
  "duration_seconds": null,
  "narrators": [],
  "illustrators": [],
  "cover_artists": [],
  "isbn": "978-04-4667-231-3",
  "pages": null,
  "published": "2012-05-03",
  "language": "en_GB",
  "cover": "https://quivercdn.com/covers/grand-central-publishing/harry-beckwith/selling-the-invisible_978-04-4667-231-3.jpg?v=2026-05-15%2011%3A44%3A03",
  "json": "https://www.bookquiver.com/harry-beckwith/selling-the-invisible/9780446672313.json",
  "markdown": "https://www.bookquiver.com/harry-beckwith/selling-the-invisible/9780446672313.md",
  "binding": "Softcover",
  "description": "SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees",
  "book": {
    "title": "Selling The Invisible",
    "slug": "selling-the-invisible",
    "url": "https://www.bookquiver.com/harry-beckwith/selling-the-invisible"
  },
  "authors": [
    {
      "name": "Harry Beckwith",
      "slug": "harry-beckwith",
      "url": "https://www.bookquiver.com/harry-beckwith"
    }
  ]
}