# Selling The Invisible

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- Book: [Selling The Invisible](https://www.bookquiver.com/harry-beckwith/selling-the-invisible) ([Selling The Invisible.md](https://www.bookquiver.com/harry-beckwith/selling-the-invisible.md))
- Authors: [Harry Beckwith](https://www.bookquiver.com/harry-beckwith)
- Publisher: Grand Central Publishing
- ISBN: 978-04-4667-231-3
- Published: 2012-05-03
- Language: en_GB
- Binding: Softcover

## Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees