# It's Not About the Coffee

Canonical: https://www.bookquiver.com/howard-behar/its-not-about-the-coffee

![It's Not About the Coffee](https://quivercdn.com/covers/portfolio/howard-behar/its-not-about-the-coffee_978-15-9184-272-9.jpg?v=2026-06-19%2003%3A03%3A42)

- Authors: [Howard Behar](https://www.bookquiver.com/howard-behar), [Janet Goldstein](https://www.bookquiver.com/janet-goldstein), [Howard Schultz](https://www.bookquiver.com/howard-schultz)
- Language: en_US
- Published: 2009-04-28

## Description

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped...

## Editions

### It's Not About the Coffee

- Publisher: portfolio
- ISBN: 978-15-9184-272-9
- Pages: 208
- Published: 2009-04-28
- Language: en_US