# Creativity in Business

Canonical: https://www.bookquiver.com/igor-byttebier/creativity-in-business

![Creativity in Business](https://quivercdn.com/covers/bis/igor-byttebier/creativity-in-business_978-90-6369-380-0.jpg?v=2026-05-06%2006%3A59%3A28)

- Authors: [Igor Byttebier](https://www.bookquiver.com/igor-byttebier), [Ramon Vullings](https://www.bookquiver.com/ramon-vullings)
- Language: en_GB
- Published: 2015-04-13

## Description

Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education. The book outlines the 4 step creative process: - Ask the right questions - Generate a lot of ideas - Select the right ones - Start implementing Turn idea-killers into idea-boosters! The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution. Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

## Editions

### Creativity in Business

- Publisher: bis
- ISBN: 978-90-6369-380-0
- Pages: 1
- Published: 2015-04-13
- Language: en_GB