{
  "type": "edition",
  "site": {
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    "language": "en-US",
    "url": "https://www.bookquiver.com"
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  "formats": "Every page has two versions with the same data: JSON (the page address + .json) and markdown (the page address + .md). Append .json or .md to any `url` in this document.",
  "title": "How Cool Brands Stay Hot",
  "subtitle": null,
  "url": "https://www.bookquiver.com/joeri-van-den-bergh/how-cool-brands-stay-hot/9780749477172",
  "publisher": "Kogan Page",
  "publisher_series": [],
  "translators": [],
  "medium": "paper",
  "duration_seconds": null,
  "narrators": [],
  "illustrators": [],
  "cover_artists": [],
  "isbn": "978-07-4947-717-2",
  "pages": 287,
  "published": "2016-03-01",
  "language": "en_US",
  "cover": "https://quivercdn.com/covers/kogan-page/joeri-van-den-bergh/how-cool-brands-stay-hot_978-07-4947-717-2-14dba393.webp?v=2026-11-13%2016%3A55%3A45",
  "json": "https://www.bookquiver.com/joeri-van-den-bergh/how-cool-brands-stay-hot/9780749477172.json",
  "markdown": "https://www.bookquiver.com/joeri-van-den-bergh/how-cool-brands-stay-hot/9780749477172.md",
  "binding": "Softcover",
  "description": "While the first two editions of \" How Cool Brands Stay Hot\" focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.",
  "book": {
    "title": "How Cool Brands Stay Hot",
    "slug": "how-cool-brands-stay-hot",
    "url": "https://www.bookquiver.com/joeri-van-den-bergh/how-cool-brands-stay-hot"
  },
  "authors": [
    {
      "name": "Joeri Van den Bergh",
      "slug": "joeri-van-den-bergh",
      "url": "https://www.bookquiver.com/joeri-van-den-bergh"
    }
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}