# The Automatic Customer

Canonical: https://www.bookquiver.com/john-warrillow/the-automatic-customer/9780241247006

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![The Automatic Customer](https://quivercdn.com/covers/penguin/john-warrillow/the-automatic-customer_978-02-4124-700-6.jpg?v=2026-04-24%2011%3A45%3A34)

- Book: [The Automatic Customer](https://www.bookquiver.com/john-warrillow/the-automatic-customer) ([The Automatic Customer.md](https://www.bookquiver.com/john-warrillow/the-automatic-customer.md))
- Authors: [John Warrillow](https://www.bookquiver.com/john-warrillow)
- Publisher: Penguin
- ISBN: 978-02-4124-700-6
- Pages: 224
- Published: 2016-08-04
- Language: en_GB
- Binding: Softcover

## Description

The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.