# Untapped

Canonical: https://www.bookquiver.com/john-weiser/untapped/9781576753729

![Untapped](https://quivercdn.com/covers/berrett-koehler-publishers/john-weiser/untapped_978-15-7675-372-9.jpg?v=2026-06-21%2000%3A10%3A04)

- Book: [Untapped](https://www.bookquiver.com/john-weiser/untapped) ([Untapped.md](https://www.bookquiver.com/john-weiser/untapped.md))
- Authors: [John Weiser](https://www.bookquiver.com/john-weiser), [Michele Kahane](https://www.bookquiver.com/michele-kahane), [Steve Rochlin](https://www.bookquiver.com/steve-rochlin), [Jessica Landis](https://www.bookquiver.com/jessica-landis)
- Publisher: berrett_koehler_publishers
- ISBN: 978-15-7675-372-9
- Pages: 264
- Published: 2006-06-11
- Language: en_US
- Binding: Hardcover

## Description

Underserved markets—communities made up of low- to moderate-income consumers—represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production...