# Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors

Canonical: https://www.bookquiver.com/katherine-perry/ticker-shock-a-playbook-for-investor-relations-communications-and-leadership-in-the-age-of-retail-investors

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- Authors: [Katherine Perry](https://www.bookquiver.com/katherine-perry)
- Language: en_US
- Published: 2026-07-15

## Editions

### Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors

- Publisher: Wiley
- ISBN: 978-13-9441-184-9
- Pages: 320
- Published: 2026-07-15
- Language: en_US

## Chapters

- Chapter one: The new retail reality — How investing became cultural
- Chapter two: The attention reflex — The incentive system of the feed
- Chapter six: Identity, belief, and brand