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  "title": "Insanely Simple",
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  "url": "https://www.bookquiver.com/ken-segall/insanely-simple/9781591846215",
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  "isbn": "978-15-9184-621-5",
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  "published": "2013-04-30",
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  "description": "Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the...",
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      "name": "Ken Segall",
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