# Insanely Simple

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![Insanely Simple](https://quivercdn.com/covers/portfolio/ken-segall/insanely-simple_978-15-9184-621-5.jpg?v=2026-06-14%2020%3A02%3A41)

- Book: [Insanely Simple](https://www.bookquiver.com/ken-segall/insanely-simple) ([Insanely Simple.md](https://www.bookquiver.com/ken-segall/insanely-simple.md))
- Authors: [Ken Segall](https://www.bookquiver.com/ken-segall)
- Publisher: portfolio
- ISBN: 978-15-9184-621-5
- Pages: 256
- Published: 2013-04-30
- Language: en_US
- Binding: Softcover

## Description

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the...