# Think Simple

Canonical: https://www.bookquiver.com/ken-segall/think-simple/9780241970362

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![Think Simple](https://quivercdn.com/covers/penguin/ken-segall/think-simple_978-02-4197-036-2.jpg?v=2026-04-25%2015%3A50%3A12)

- Book: [Think Simple](https://www.bookquiver.com/ken-segall/think-simple) ([Think Simple.md](https://www.bookquiver.com/ken-segall/think-simple.md))
- Authors: [Ken Segall](https://www.bookquiver.com/ken-segall)
- Publisher: Penguin
- Medium: ebook
- ISBN: 978-02-4197-036-2
- Published: 2016-06-07
- Language: en_GB
- Binding: E-book

## Description

In Think Simple , Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.