{
  "type": "book",
  "site": {
    "name": "The Book Quiver",
    "language": "en-US",
    "url": "https://www.bookquiver.com"
  },
  "formats": "Every page has two versions with the same data: JSON (the page address + .json) and markdown (the page address + .md). Append .json or .md to any `url` in this document.",
  "title": "Trade-Off",
  "subtitle": null,
  "slug": "trade-off",
  "url": "https://www.bookquiver.com/kevin-maney/trade-off",
  "json": "https://www.bookquiver.com/kevin-maney/trade-off.json",
  "markdown": "https://www.bookquiver.com/kevin-maney/trade-off.md",
  "authors": [
    {
      "name": "Kevin Maney",
      "slug": "kevin-maney",
      "url": "https://www.bookquiver.com/kevin-maney"
    },
    {
      "name": "James C. Collins",
      "slug": "james-c-collins",
      "url": "https://www.bookquiver.com/james-c-collins"
    }
  ],
  "language": "en_US",
  "original_title": null,
  "original_language": null,
  "first_published": "2010-08-17",
  "genres": [],
  "series": [],
  "cover": "https://quivercdn.com/covers/crown-currency/kevin-maney/trade-off_978-03-8552-595-4.jpg?v=2026-06-17%2018%3A02%3A09",
  "description": "A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble...",
  "editions": [
    {
      "title": "Trade-Off",
      "subtitle": null,
      "url": "https://www.bookquiver.com/kevin-maney/trade-off/9780385525954",
      "publisher": "Crown Currency",
      "translators": [],
      "medium": "paper",
      "duration_seconds": null,
      "narrators": [],
      "illustrators": [],
      "cover_artists": [],
      "isbn": "978-03-8552-595-4",
      "pages": 240,
      "published": "2010-08-17",
      "language": "en_US",
      "cover": "https://quivercdn.com/covers/crown-currency/kevin-maney/trade-off_978-03-8552-595-4.jpg?v=2026-06-17%2018%3A02%3A09"
    }
  ],
  "other_languages": [],
  "characters": [],
  "chapters": []
}