{
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  "title": "Trade-Off",
  "subtitle": null,
  "url": "https://www.bookquiver.com/kevin-maney/trade-off/9780385525954",
  "publisher": "Crown Currency",
  "translators": [],
  "medium": "paper",
  "duration_seconds": null,
  "narrators": [],
  "illustrators": [],
  "cover_artists": [],
  "isbn": "978-03-8552-595-4",
  "pages": 240,
  "published": "2010-08-17",
  "language": "en_US",
  "cover": "https://quivercdn.com/covers/crown-currency/kevin-maney/trade-off_978-03-8552-595-4.jpg?v=2026-06-17%2018%3A02%3A09",
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  "binding": "Softcover",
  "description": "A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble...",
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    "title": "Trade-Off",
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    "url": "https://www.bookquiver.com/kevin-maney/trade-off"
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  "authors": [
    {
      "name": "Kevin Maney",
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    {
      "name": "James C. Collins",
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