# Trade-Off

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![Trade-Off](https://quivercdn.com/covers/crown-currency/kevin-maney/trade-off_978-03-8552-595-4.jpg?v=2026-06-17%2018%3A02%3A09)

- Book: [Trade-Off](https://www.bookquiver.com/kevin-maney/trade-off) ([Trade-Off.md](https://www.bookquiver.com/kevin-maney/trade-off.md))
- Authors: [Kevin Maney](https://www.bookquiver.com/kevin-maney), [James C. Collins](https://www.bookquiver.com/james-c-collins)
- Publisher: Crown Currency
- ISBN: 978-03-8552-595-4
- Pages: 240
- Published: 2010-08-17
- Language: en_US
- Binding: Softcover

## Description

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble...